It is incredible how much important role the social media can play in the self promotion for employability. I have seen companies to promote their products through Facebook or Twitter but couldn’t imagine doing this for my own good. Since I start identifying my personal brand and create a professional image I felt that it was the time to choose the right tools and start promoting myself in the global market of the employability.
So far I was using almost only Facebook for socialising and keep in touch with friends and relatives. Since I started to look for opportunities to work in international organisations and other agencies, in the challenging field of Security and Risk Management. I decided to expand my online presence. The first network that I am going to focus on is LinkedIn. It’s the most professional oriented social network and apart from job opportunities that might arise, it’s a good source of info through different LinkedIn Groups that are related with the security sector. The second network that I'm going to focus on is Twitter. I'm planning to follow as many international organisations or NGOs so I can have always a wider view about what is happening in the global related to my field and the actions of these organisations but also to keep an eye on new job vacancies that might have. By having a blog you can prove the quality of your work and your experience and convince the audience about your assets and qualifications. Step by step I achieved to make my own blog, I learnt how to manage it appropriately and as you can see below I've uploaded my first posts. I indent to extent my knowledge in these are and maybe ‘decorate’ it with even more attractive posts to the extent of a qualitative on-line work portfolio.
Even though I start creating accounts in the above social media I start considering about my visual identity that these will have. Due to the nature of work and security concerns of the organisation where I work I had limited options. The colors and the photos that I try to use as well as what I’m writing in my posts must reflect the serious attitude of my work. Security issues as regards me and people around me (i.e. family members) are and will always be a priority and this comes above my on-line promotion. However, specific privacy settings made things easier and with careful management I can keep a balance between work security restrictions and using freely social media.